We're describing the Your Margaret River Region brand as an 'open-source' brand; that is, a brand that you can develop just by taking it onboard and using in your own way.
Whether it's the print of your winemaker on every bottle you ship, or your chef's print on the corner of your restaurant's menu, or the owners' prints at the top of your website, we ask you to express your pride in your product and region on everything you do.
What does putting your print on your product tell the world? It is personal. It is creative. It is 'us'. It tells the world that we are proud to be part of this incredible place in all it's diversity. It allows our brand to live in the fridges, on the tables, on the computer screens and in the hands of an audience that is far wider than that we can reach just through the association's marketing budget.
What words should you use? Again, that's up to you, but what would be great is to include the words 'Your Margaret River Region' (please note the capitalisation) and, if space allows our MargaretRiver.com url (or, if its online, linking to MargaretRiver.com).
Here are some suggested words we made earlier;
Proudly crafted by [insert individual's name here] in Your Margaret River Region
Produced with pride in Your Margaret River Region
Hand-made in Your Margaret River Region by [company name]
It is something that everyone from the Region can do - from the accountant to the farmer to the artist - every wonderful experience someone has of our region, is the best ad we can make.
If you feel that there may be the need for you to use the 'official' YMRR logo, please shoot us an email and we can help you out.